One of the main considerations in designing “Soohorang” and Bandabi” was to utilise these PyeongChang 2018 Ambassadors as a communication tool to express a wide spectrum of emotions. In Korea, 97 per cent of cellphone users use this must-have texting application and users exchange 10 million emoticons every day to express their feelings. Kakao Talk allows Android, iPhone, and Windows Phone users to send and receive messages for free, and animated “Soohorang” and “Bandabi” emoticons will be available for free to the first hundred thousand downloaders in Korea. The official mascots for the PyeongChang 2018 Olympic and Paralympic Winter Games are now available as animated emoticons in the free instant messaging application Kakao Talk.
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